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1.
Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org. Book Publication São Paulo : Saraiva, 2006 Description XXVI, 309 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Crisis marketing : when bad things happen to good companies / Joe Marconi Book Publication Chicago : NTC Business Books, 1997 Description X, 246 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Marketing de patrocínio / Francisco Paulo de Melo Neto Book Publication Rio de Janeiro : Editora Sprint, 2000 Description 356 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Gestão de festivais e eventos : uma perspectiva internacional de artes e cultura / Ian Yeoman... [et al.] ; trad. Gabriela Scuta Fagliari Book Publication São Paulo : Roca, 2006 Description XXV, 445 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Strategic marketing management / Carol H. Anderson, Julian W. Vincze Book Publication Boston : Houghton Mifflin Company, 2004 Description xxxiii, 863 p [I-11] LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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6.
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Consumer behavior : buying, having, and being / Michael R. Solomon Book Publication Harlow : Pearson , 2012 Description 639 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability Available (1).

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7.
Consumer behavior : buying, having, and being / Michael R. Solomon Book Publication Boston : Pearson , 2018 Description 623 p. : il. ; 28 cm LocationBiblioteca IADE-UE Availability No copies available Checked out (1).

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8.
Marketing strategy / O.C. Ferrell, Michael D. Hartline Book Publication Manson : South-Western Cengage Learning, cop. 2008 Description 717 p. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

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9.
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A felicidade organizacional como um output da implementação de um modelo de gestão de marketing interno : estudo de caso Linde Global Services Portugal Unipessoal Lda / Filipa Teixeira Pinto ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2020 Description 143 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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10.
Estratégia de marketing / O. C. Ferrel, Michael D. Hartline ; trad. Mauro de Campo Silva Book Publication São Paulo : Pioneira Thomson Learning, 2005 Description XXI, 681 p. LocationBiblioteca IPAM Porto Availability Available (1).

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11.
International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe, Alexandra Kenyon Book Publication Andover : Cengage Learning, 2019 Description xxv, 470 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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12.
b-Mercator : blended marketing / Pedro Dionísio... [et al.] Book Publication Alfragide : Dom Quixote, 2009 Description 338 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (7). Reference (5).

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13.
Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes Book Publication New York : McGraw-Hill, cop. 2006 Description VIII, 437 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (1). Reference (1).

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14.
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A importância da felicidade organizacional no desenvolvimento de uma estratégia de marketing interno / Matilde Mota Magalhães Moura ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2022 Description 114 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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15.
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Estratégias de employer branding em TI : o estudo de caso do SWitCH / David Miguel Mestre Teixeira ; orient. Ricardo Mena Book Publication Porto : IPAM, 2022 Description 69 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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16.
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A felicidade organizacional enquanto dimensão de marketing interno - uma abordagem sociocultural : estudo de caso na empresa Mota-Engil / Renata Sousa Almeida ; orient. Catarina Domingos Book Publication Porto : IPAM, 2022 Description 130 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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17.
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The worth of product placement in successful films : an event study analysis / Michael A. Wiles, Anna Danielova Article Analítico Journal of marketing, 4 (July 2009), vol. 73, p. 44-63 LocationBiblioteca IADE-UE Availability Available (1).

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18.
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O marketing interno como ferramenta de motivação e desempenho dos colaboradores estudo de caso da empresa Covet House / Amanda de Siqueira Ferracini ; orient. Caetano Alves Book Publication Porto : IPAM, 2022 Description 112 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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19.
Marketing estratégico / David W. Cravens, Nigel F. Piercy ; trad. José Carlos Barbosa dos Santos, Katia Aparecida Roque, Telma Regina Matheus ; rev. Ricardo de Castro Book Publication São Paulo : McGraw-Hill, 2008 Description xviii, 733 p. : il., gráf. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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20.
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Marketing alliances, firm networks, and firm value creation / Vanitha Swaminathab, Christine Moorman Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 52-69 LocationBiblioteca IADE-UE Availability Available (1).

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